Taylor Swift fans are convinced that she's teasing new music with her orange lipstick and outfits.
The Mastermind singer, 34, is famous for giving her fans 'Easter eggs,' or subtle hints they turn into conspiracy theories about her work.
The latest one is that her orange ensembles are alluding to brand new music - but dedicated Swifties are divided about what her next era will be.
Content creator Courtney, based in South Dakota, made a viral video breaking down the popular fan theory for her 124,000 followers.
Courtney, who creates videos as Swiftie Sweetheart, explained that she thinks an orange era is going to happen after the Eras Tour is over.
'You can convince me that once or twice is because she likes it, but once it's a trend, that means it's intentional,' Courtney said about her recent flurry of plaid looks.
While many plaid outfits were to promote The Tortured Poets Department, some were after the album's roll-out, including the Carolina Herrera plaid coat and miniskirt she wore earlier this week during a night out in New York City with Faith Hill and Este Haim.
'That orange lip is not the red lip classic,' Courtney pointed out about Taylor's plaid look paired with a coral lipstick.
Taylor Swift fans are convinced that she's teasing new music with her orange lipstick and plaid outfits, like the one she wore on November 19 in New York City
Sabrina Carpenter joined Taylor in New Orleans on October 26 during her surprise song set
Eras Tour opener Gracie Abrams performed with Taylor onstage on November 16 to perform their song Us while wearing a white outfit
The Shake It Off songstress is famous for her iconic crimson lipstick, which she sings about in her song Style, but has been mixing it up lately, which fans believe is yet another Easter egg.
'It reminds me of a very orange door at the end of the Eras Tour at the end of the Karma,' Courtney explained.
Courtney added that the global superstar emphasized the orange gowns she wore when she sang surprise songs during two stops of her sold-out Eras Tour.
Both of her openers, Sabrina Carpenter, 25, and Gracie Abrams, 25, joined her onstage for the surprise songs and bowed down to her while they wore white outfits.
Courtney pointed out that white was associated with TTPD, which could mean the last album is 'potentially stepping aside to make room for what's to come next.'
Fans flocked to the comments to debate what the hue could mean for Taylor's upcoming era.
'I'm convinced the door is going to open on Vancouver N3. No idea what'll be on the other side. But definitely something,' one Swiftie responded.
'Orange is the next color,' a fan agreed, as her albums all have color palettes associated with them.
'I'm convinced the door is going to open on Vancouver N3. No idea what'll be on the other side. But definitely something,' one Swiftie said on social media
Fans flocked to the comments to debate what the hue could mean for Taylor's upcoming era
Some fans thought the specific sunset hue was a reference to her love life with boyfriend Travis Kelce.
One brought up her lyrics in Daylight, writing, 'I once believed love would be black and white but it’s golden.'
Others thought it could pay homage to the football player's team, the Chiefs, as it's a mix of their colors, red, gold, and white.
Another person agreed that the shade symbolized the end of the Eras Tour, explaining, 'Sunset - vibrant orange and yellow - warmth, endings, transitions, fleeting beauty of change and glow of nostalgia. Goodbyes with moments of peace and making room for a new day/start.'
Swifties also mentioned her recent holiday merch drop and how some of the items had hints of orange and plaid.
One super fan pointed out that the Bejeweled necklace she released in the Christmas collection showcases an orange jewel.
Others took the conspiracy theories another step with a Wizard of Oz tie-in.
'I saw someone make a prediction that rep tv will be announced in Vancouver and the plaid plays to the Wizard of Oz. Plaid being a reference to Dorothy and Vancouver is the Emerald City,' a supporter predicted.
One summed it up: 'Girl is going to drop a new album.'