By Africa.com | Created at 2024-12-13 06:56:21 | Updated at 2024-12-21 17:03:34
1 week ago
Online retailer Temu is now the most downloaded app in Nigeria shortly after launching, backed by a robust advertising campaign. The Chinese company enables consumers to shop in the country’s local currency and have their orders delivered directly to their homes. Temu, a subsidiary of Pinduoduo, the Chinese online marketplace, launched in the US in 2022 and quickly gained prominence for its low-cost, fast-delivery model. Its direct-to-consumer approach, bypassing middlemen, enables cheaper prices, making it a strong competitor in price-sensitive markets like Nigeria. While some observers advocate that African authorities demand concessions, such as building factories and training workers locally, others call for an outright ban to protect Nigeria’s fledgling e-commerce industry. Some highlight Netflix and YouTube’s dominance in the continent’s film distribution as cautionary examples of what could happen if Temu is given free rein.
SOURCE: SEMAFOR
