By Daily Mail (U.S.) | Created at 2025-03-22 19:03:45 | Updated at 2025-04-04 23:08:30
1 week ago
A new burger chain is expanding again after making waves on social media for its very simple menu.
NADC Burger — short for Not A Damn Chance — gained social media attention after comedians Tom Segura and Bert Kreischer raved about it.
'This is so good,' Kreischer said while trying the burger on stage at the SXSW conference in Austin.
The Texas-based chain has made a name for itself with just two menu items — burgers and fries.
NADC will open its second Chicago location tomorrow (Thursday), marking the eighth in total. It also operates in Austin, Dallas, Fort Worth, and Denver, Colorado.
The restaurant’s minimalist menu was created by an unlikely duo: chef Phillip Frankland Lee and pro skateboarder Neen Williams.
The pair developed the burger recipe as a perfect post-skating snack.
NADC seems to be taking cues from other large-scale comfort food joints with tiny menus.
In-N-Out Burger, with 400 locations primarily in the West and Southwest, also officially only sells burgers and fries. But its 'secret menu' — which is not really a secret — offers endless variations, and the chain also serves a wide range of drinks.
Comedian Bert Kreischer tried the burger on stage - he was a big fan
But, NADC's burgers are different. They feature Japanese Wagyu beef, known for its tender texture, and are topped with American cheese, a secret sauce, onions, pickles, and jalapeño seeds.
The fries are cooked in wagyu fat and can be customized with additional toppings like cheese, diced pickles, jalapeños, sauce, and seasoning.
'Of all the locations NADC Burger has throughout the country, Chicago is especially meaningful because I was born and raised here,' Williams said in a press release.
'I’m so grateful for NADC’s success and appreciative for our loyal clientele who love something so much that we get to open a second location in this city, providing another opportunity to serve my friends and Chicagoans my favorite burger.'
The latest restaurant will stage inside a 2,100 square-feet store that used to house a ramen restaurant. The company believes it will be able to hold 60 patrons at a time.
Inside, NADC will feature local Chicago art that patrons can purchase.
Restaurant-goers can also enjoy a few locally-brewed beers sold in the small restaurants.
Menu maximize?
The largest fast food chain in America is plotting a new approach after specialized restaurants have grown in popularity.
NADC has eight locations areound the US
The restaurant's burgers are made from Japanese Wagyu beef
NADC only serves one other menu item: fries
McDonald's announced it is adding several c-suite jobs to focus on driving sales at its nationwide stores.
The positions — which will focus on key menu groupings like beef, chicken, and beverages and desserts — comes after the company's CEO singled out small menu restaurants.
'We’re competing against somebody like a KFC, which is single-mindedly devoted to winning in chicken,' Chris Kempczinski, the company's CEO, said in a video on LinkedIn.
'This category team now allows us to have that same level of focus.'
Meanwhile, the chain is sounding the alarm that its Big Mac, one of the best-selling sandwiches in America, is likely to get more expensive.
