The best October Prime Day TV deals, according to our experts

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Amazon's Prime Big Deal Days sale features lots of amazing tech deals. But it's an especially good time to be shopping for a new TV, as 2026 models have been on the market long enough to see hefty discounts. Sure, you could wait a few weeks until Black Friday to see if they get even cheaper, but this "October Prime Day" is a great opportunity to save ahead of the chaos of the holidays.

On the first day of Prime Big Deal Days, which is live now through Oct. 7, we've spotted best-ever pricing on some of our favorite 2026 OLED and QLED TVs. Amazon Ember TVs have particularly steep discounts, which is great news if you're on a budget this season.

Below, we've rounded up the best October Prime Day TV deals from brands like TCL, Hisense, Amazon, and Samsung. We'll be updating this list as the sale continues, so keep checking back for more.

Best budget TV deal

Why we like it

As much as we might drool over Sony's new flagship Bravia 7 II True RGB TV, when it comes time to actually add a TV to our shopping cart, we often have to lower our expectations. The good news: TVs are among the few tech products that have gotten cheaper over the past five years, and even budget TVs offer fairly impressive displays and sound.

The Amazon Ember 4-Series is a good starter TV if you're on a budget, and that's why it's one of the best October Prime Day TV deals we've found so far. Despite clocking in at under $300, this 55-inch TV has a 4K HDR10+ display, WiFi 6 support, a speedy quad-core processor, and doubles as an Alexa smart speaker. If you're already in the Amazon ecosystem and OLEDs aren't in your budget, don't overthink this one.

Best art TV deal

Why we like it

If you want an aesthetic TV that doubles as artwork on your wall, but don't quite have the budget for Samsung's The Frame, Amazon's new Ember Artline TVs are a solid alternative. The 55-inch model is on sale for less than $500 for Prime Big Deal Days, which is 44% off and its best price on record. While Amazon's art TV isn't quite as impressive in the specs department as Samsung's, it does offer a free art gallery and a wide selection of frame options at no extra cost. It's not our top pick at full price, but at $400 off? It's hard to pass up.

Best OLED TV deal

Why we like it

Combining immersive deep blacks and the contrast known to come from Glare Flare OLED technology, the Samsung S90H is another great Prime Day bargain if making the jump to an OLED TV has been on your radar — now only $1,497.99.

Its selling point is the NQ4 AI Gen3 Processor, which uses 128 neural networks to enhance picture and sound, while 4K AI Upscaling Pro sharpens lower-resolution content. Gamers also get unique benefits thanks to the Motion Xcelerator 165Hz, Nvidia G-Sync, and AMD FreeSync Premium Pro support for smoother, lower-latency play.

Mashable Deals

Best QLED TV deal

Why we like it

Mashable's TV expert named TCL's QM8L TV the best QLED TV for most people, highlighting its "superb peak brightness, detailed picture quality, and fantastic glare handling" in her review. The SQD part of its name stands for "super quantum dot" mini LEDs, which are a major reason why it's one of the brightest TVs you can buy in 2026. Period. At full price, the 65-inch model costs $2,500, but thanks to October Prime Day savings, it's down to just $1,197.99. That's over 50% in savings and its lowest price ever, confirmed with the Amazon price tracker camelcamelcamel.

Best Roku TV deal

Why we like it

Not a fan of the Fire TV ecosystem? This deal on the 65-inch Roku Plus Series TV shaves $220 off for October Prime Day. It's selling fast, which makes sense; it's down to its best price ever and puts a 65-inch Mini-LED QLED in your living room for less than $450. Mini-LED backlighting and local dimming enable finer tuning of the bright, detailed 4K QLED display. It also features Dolby Atmos sound, Roku Smart Picture, and a delightfully simple interface.

More October Prime Day TV deals

Under 50-inch TV deals

• Roku 43-Inch Select Series 4K TV — $179.99 $249.99 (save $70)

• Amazon Ember 40-inch 2-Series HD TV — $179.99 $249.99 (save $70)

• Amazon Ember 43-inch 4-Series 4K TV — $199.99 $329.99 (save $130)

• Sony 48-inch Bravia 6 OLED 4K TV — $998 $1,299.99 (save $301.99)

50 to 55-inch TV deals

• Insignia 50-inch F50 4K TV — $159.99 $299.99 (save $140)

• Hisense 55-inch E6 Hi-QLED 4K TV — $299.99 $429.99 (save $130)

• Hisense 50-inch E7 Mini-LED Hi-QLED 4K TV — $399.99 $699.99 (save $300)

• Amazon Ember 55-inch Omni Mini-LED QLED 4K TV — $449.99 $819.99 (save $370)

• Amazon Ember 55-inch Omni QLED 4K TV — $489.99 $589.99 (save $100)

• Amazon Ember 55-inch Artline QLED 4K TV — $499.99 $899.99 (save $400)

• Hisense 50-inch S7 Canvas Hi-QLED 4K TV — $697.99 $1,299.99 (save $602)

• Samsung 55-inch The Frame LS03F QLED 4K TV — $697.99 $1,097.99 (save $400)

• LG 55-inch LX7B Gallery Mini LED 4K TV — $699.99 $1,299.99 (save $600)

65-inch TV deals

• Insignia 65-inch QF Series QLED 4K TV — $299.99 $349.99 (save $50)

• Hisense 65-inch E7 Mini-LED Hi-QLED 4K TV — $579.99 $999.99 (save $420)

• Amazon Ember 65-inch Omni QLED 4K TV — $709.99 $849.99 (save $140)

• Amazon Ember 65-inch Artline QLED 4K TV — $799.98 $1,099.99 (save $300.01)

• Amazon Ember 65-inch Omni Mini-LED QLED 4K TV — $799.99 $1,089.99 (save $290)

• Samsung 65-inch The Frame LS03F QLED 4K TV — $897.99 $1,497.99 (save $600)

• LG 65-inch LX7B Gallery Mini LED 4K TV — $899.99 $1,799.99 (save $900)

• Hisense 65-inch S7 Canvas Hi-QLED 4K TV — $949.99 $1,999.99 (save $1,050)

• Toshiba 65-inch G700 ArtVision QLED 4K TV — $999.99 $1,999.99 (save $1,000)

• TCL 65-inch QM8L SQD-Mini-LED QLED 4K TV — $1,197.99 $2,499.99 (save $1,302)

• Samsung 65-inch S85H OLED 4K TV — $1,297.99 $1,999.99 (save $702)

• Sony 65-inch Bravia 8 II QD QLED 4K TV — $2,498 $3,299.99 (save $801.99)

75-inch TV deals

• Samsung 75-inch M70H Mini-LED 4K TV — $547.99 $729.99 (save $182)

• Amazon Ember 75-inch Omni QLED 4K TV — $989.99 $1,199.99 (save $210)

• Amazon Ember 75-inch Omni Mini-LED QLED 4K TV — $999.99 $1,499.99 (save $500)

80 to 85-inch TV deals

• TCL 85 Inch Class QM6K Series Mini LED QLED 4K TV — $897.99 $1,097.99 (save $200)

• Amazon Ember 85-inch Omni Mini-LED QLED 4K TV — $1,759.99 $2,099.99 (save $340)

• Hisense 85-inch S7 Canvas Hi-QLED 4K TV — $1,797.99 $3,999.99 (save $2,202)

Over 85-inch TV deals

• Hisense 100-inch Class E6 Series QLED 4K UHD Smart Fire TV — $1,384.97 $1,749.99 (save $365.02)

• Hisense 100-inch E7 Mini-LED Hi-QLED 4K TV — $1,697.99 $2,999.99 (save $1,302)

• TCL 98-inch QM7L SQD-Mini-LED QLED 4K TV — $2,197.99 $3,999.99 (save $1,802)