With the divisive nature of politics these days, many people are not keen to share who they are voting for in 2024, but new polling shows just who is the least likely to tell the truth about their vote.
Overall, twenty-three percent of voters said they have lied about who they are voting for to close family or friends, according to a new Axios Vibes survey conducted by The Harris Poll.
But when it comes to lying about their vote - Gen Z is the most likely.
The polling found nearly half of Gen Z voters - 48 percent - have lied to someone close to them about who they are voting for.
That's followed by 38 percent of Millennials, seventeen percent of Gen Z and just six percent of those who are Boomers or older.
Voters casting ballots at an early polling location in Michigan on October 29. Nearly one in four voters said they have lied to someone close to them about who they are voting for
With nearly one in four people willing to lie about who they are supporting in the 2024 election, it could prove problematic for polling in the presidential race and raises new questions about the future of political polling.
'There's a new privacy emerging here, where it's far more convenient to either lie or not talk about it,' said John Gerzema, CEO of The Harris Poll, told Axios.
'The new social etiquette is to be like Switzerland: Why do you want that heat?,' he added.
The polling found that 33 percent of respondents said they are not close with some family because of different political believes. That number increased to 44 percent with Gen Z and 47 percent among Millennials.
The Axios Vibes survey found more than half of voters believe their vote is a private matter.
While nearly one in four said they have lied, 22 percent said they would potentially lie.
When it comes to party affiliation, 27 percent of Democrats said they have lied, 24 percent of Republicans have and 20 percent of Independents.
But the survey did not ask them who they lied to or exactly how.
The Harris Poll is not affiliated with Vice President Harris' campaign.