By Free Republic | Created at 2024-11-16 01:52:19 | Updated at 2024-11-16 04:32:37
2 hours ago
The Genius Behind Kamala Harris' Social Media Strategy (this didn’t age well)
Newsweek ^ | August 13, 2024 | Alyce Collins
Posted on 11/15/2024 5:50:10 PM PST by DoodleBob
Vice President Kamala Harris' social media campaign has hit the ground running, but it didn't just fall out of a coconut tree, as there appears to be a very distinct youth strategy at play.
…
Indeed, according to figures from CNN, @BidenHQ posted on TikTok 335 times with around 500,000 views per post. Compare that to the 6 million views per post that @KamalaHQ has been averaging since July.
There's no doubt that Harris HQ is using social media to target younger voters, as Grayce McCormick, founder of Lightfinder Public Relations, told Newsweek that they have demonstrated a "nuanced understanding" of how to connect with Generation Z (those born between 1997-2012).
…
"The Harris campaign is savvy in a way that feels very of the moment. It's not just about being in the right places online, but it's about engaging with humor, authenticity, and understanding the issues that resonate with voters," McCormick said.
…
Political strategist Sergio José Gutiérrez says it is novel how the Harris campaign has distanced itself from conventional strategies and chosen to gain exposure "in a more organic" way instead.
It seems to be working, as six different polls suggest she has a lead over former President Donald Trump. However, Gutiérrez, the CEO of Espora, says that Harris' team cannot get complacent, and they must continue to build momentum.
(Excerpt) Read more at newsweek.com ...
TOPICS: Culture/Society; Politics/Elections
KEYWORDS: harris; loser; socialmedia
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1 posted on 11/15/2024 5:50:10 PM PST by DoodleBob
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Harris backed out of Joe Rogan podcast over ‘backlash’ from lefty staffers
NY Post ^ | 11/14/2024 | Lindsay Kornick, Fox News
Posted on 11/14/2024, 3:22:31 PM by ChicagoConservative27
A campaign official reportedly said Vice President Kamala Harris backed out of appearing on Joe Rogan’s podcast out of fear of backlash within the Democratic Party.
The Financial Times reported on Wednesday that Jennifer Palmieri, senior advisor to second gentleman Doug Emhoff, said talks about Harris appearing on “The Joe Rogan Experience” fell through “because of concerns at how the interview would be perceived within the Democratic Party.”
“There was a backlash with some of our progressive staff that didn’t want her to be on it, and how there would be a backlash,” Palmieri reportedly said.
She added there was a “very weird dynamic” between Rogan and Harris’ team after discussions about Harris’ potential appearance leaked
2 posted on 11/15/2024 5:50:31 PM PST by DoodleBob (Gravity's waiting period is about 9.8 m/s² )
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