Threads is testing custom feeds for your favorite topics

Threads is testing a way to create custom feeds for certain profiles or topics, Meta CEO Mark Zuckerberg announced on Friday. The upcoming feature should make it easier to keep tabs on different interests, such as your favorite sports team or even technology-related news.

It sounds similar to the custom feeds feature Bluesky rolled out last year — but Threads’ version seems a lot simpler. To create a custom feed, just search and tap into a topic. From there, select the three-dot icon beside the search term and choose “create new feed.”

You can also add profiles to your custom feed by selecting the three-dot icon above someone’s profile photo and tapping “add to feed.” Threads will then let you choose which feed you’d like to add the profile to. Your custom feeds will then appear in the same main menu bar as your “For You” and “Following” tabs. There still isn’t a way to set these custom feeds or your “Following” feed as your default view, though.

Bluesky’s current feed creation process requires some technical skill, but third-party tools, like SkyFeed, make it easier.

“Custom feeds will display a combination of posts from the profiles you’ve added and the search results for the selected topic,” Threads spokesperson Alec Booker told The Verge. “These are displayed in reverse chronological order.” The test is rolling out to a small number of people globally, but Booker says Threads hopes to bring it to more users “soon.”

Both Bluesky and Threads are seeing growth as people seek out alternatives to X. While Bluesky recently crossed the 15 million user line, Threads head Adam Mosseri said the platform grew by 15 million in just one month.