By The Verge | Created at 2024-11-14 20:56:19 | Updated at 2024-11-22 08:20:48
1 week ago
TikTok will let advertisers pull in content from Getty Images when using the platform’s AI ad creation tool. With the integration, advertisers can use Getty’s licensed images and videos to make ads containing AI-generated content, including AI avatars that look like real people.
The integration will be available through TikTok’s Symphony Creative Studio — an AI-powered video generation tool that rolled out today for all advertisers. This tool can generate a video based on a product description, add an AI avatar to “speak” about it, and even incorporate AI-powered dubbing in different languages. Advertisers can also use the tool to generate multiple versions of an ad, as well as “remix” an existing one.
GIF: TikTok
Since launching its own AI image generator last year, Getty Images has struck deals throughout the AI industry, giving companies like Nvidia and Picsart access to its swath of licensed content that’s safe for commercial use.
“This collaboration offers seamless integration into TikTok’s Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok‑first content with ease,” Peter Orlowsky, Getty Images’ senior vice president of global strategic partnerships said in the announcement.
