By 90min | Created at 2024-11-19 17:51:06 | Updated at 2024-11-21 17:14:26
1 day ago
Liverpool star Trent Alexander-Arnold has embraced the power of family in JD Sport's new Christmas campaign, highlighting the importance of love and community.
The England international has enjoyed a successful start to the 2024/25 campaign, helping the Reds earn a spot at the top of both the Premier League and the Champions League standings. While football never truly stops, Alexander-Arnold will face Leicester City on 26 December, but is expected to enjoy some time over the festive period with his loving family.
This sentiment, supported by JD, is a key storyline in their 2024 Christmas campaign titled 'Family'.
JD's project features a number of familiar faces from across the world of sport, music and culture, shining a light on the connections that make them iconic the British talents we know and love.
In the campaign, Alexander-Arnold is joined by his brother Marcell and niece Aura, spending quality time with his loved ones and giving an insight into a private family moment.
Alexander-Arnold and niece Aura feature in JD's campaign / JD Sport
Rapper Central Cee, presenter Maya Jama, UFC athlete Paddy Pimblett and online personalities Beta Squad also feature in the touching campaign, showcasing their real life connections in time for the festive season.
JD's showcase also displays everyday moments, capturing relatable scenes that keep us going and push us forward. Their message is simple, celebrate not only the family you are born into, but the friends and connections that you have found along the way.
Watch JD's 'Family' Christmas campaign.
