As President Trump pursues his hardline immigration policies, the White House has sought to punctuate public messaging for the crackdown through memes and designed-to-go-viral content.
Why it matters: The memes mirror President Trump’s combative posture, adopting the boundary pushing, extremely online humor of the MAGA base while reveling in the outrage they generate from opponents.
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The latest: The latest White House memes came Thursday when the administration posted an AI-generated cartoon on X of an undocumented immigrant being arrested by ICE.
- The meme, showing a woman crying while being handcuffed by a stern-looking immigration official, was made in the vein of ChatGPT-produced Studio Ghibli-style portraits that have recently taken the internet by storm.
State of play: While Trump often painted an apocalyptic vision of criminal immigrants on the campaign trail, other immigration-related memes posted by the administration adopt a mocking tone.
- In response to a Homeland Security X post earlier this month about the deportation of Rasha Alawieh, a Lebanese doctor in the U.S. on an H-1B visa, the White House posted a photo of Trump waving sanguinely out of the window of a McDonald’s drive-thru.
- For Valentine’s Day, the White House posted a meme of Trump and border czar Tom Homan’s heads floating on a pink, heart-themed background.
- “Roses are red, violets are blue, come here illegally, and we’ll deport you,” the meme read.
Between the lines: Trump’s affinity for memes reflects the MAGA movement’s origins in some of the “darker corners of the internet” — like 4chan — “where meme culture is … quite prevalent,” Jacob Neiheisel, an associate professor of political science at the University of Buffalo, told Axios.
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