War on woke as Walmart stops selling chest binders and trans books in DEI crackdown

In a major overhaul of its diversity policies, the company, which is valued at $665billion, would prohibit third-party sellers from offering LGBTQ-themed items on its website that were being marketed to transgender children.

This includes items such as chest binders and a number of educational books aimed at children.

Elon Musk welcomed the announcement

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A Walmart spokesman said many of the changes were in the works for several years

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After the killing of George Floyd in 2020, Walmart’s Chief Executive Doug McMillon announced Walmart would fund the Centre for Racial Equality.

During the announcement of the funding, McMillon said: "Slavery, lynching, the concept of separate but equal and the other realities from our past have morphed into a set of systems today that are all too often, unjust."

The Wall Street Journal reports the company will now wind-down the non-profit which supports minority-owned suppliers.

There has been backlash towards these DEI policies spearheaded by president-elect Donald Trump and his supporters, something which has only been amplified by his victory in the Presidential election.

Trump's supporters have spearheaded a war on DEI policies

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A spokesperson from Walmart said: "We’ve been on a journey and know we aren’t perfect, but every decision comes from a place of wanting to foster a sense of belonging, to open doors to opportunities for all our associates, customers and suppliers and to be a Walmart for everyone."

Starbuck said the company had agreed to "remove inappropriate sexual and/or transgender products marketed to children", review all funding of Pride marches, and end racial equity training.

He had previously successfully pressured other US companies to back away from its diversity efforts, including the Tractor Supply Company, and manufacturers Ford and Deere.