By South China Morning Post | Created at 2024-10-22 02:43:38 | Updated at 2024-10-22 05:27:28
2 hours ago
Visitors will have access to a bigger selection of Chinese wines at a coming Hong Kong food and drink festival, with the exhibition area for mainland firms doubling in size compared with last year.
Twenty-two mainland Chinese booths will be among the 300 stalls from dozens of countries and regions at this year’s Wine and Dine Festival spearheaded by the Hong Kong Tourism Board at the Central Harbourfront from Wednesday to Sunday.
Their products will reach an estimated 150,000 visitors, including from overseas, at the five-day mega-event, up from 140,000 last year.
The Chinese exhibition area this year will include 29 renowned wineries. Twenty-two of these wineries are joining the festival for the first time.
The wineries also represent a wider range of regions, spanning Ningxia, Xinjiang, Shaanxi, Sichuan, Guizhou and Yunnan, among 11 in total.
Among them is Xiao Pu Winery, which is reappearing at this year’s festival. It is recognised as a pioneer of Chinese “nomadic winery” and currently partners with grape growers from Ningxia, Yunnan, Sichuan, Hebei, Gansu and Inner Mongolia, crafting wines that embody a natural style.
“Hong Kong stands out as one of the few places where wine merchants can engage with diverse customer segments in a short period, aiding in expanding their clientele. The event’s strong promotional impact helps enhance exposure,” said Victor Choy, director of K Cellars and a distributor of Xiao Pu.
