Alec and Hilaria Baldwin will host grand reopening of Planet Hollywood in NYC

By Page Six | Created at 2025-03-06 06:21:04 | Updated at 2025-03-06 12:54:28 8 hours ago

Alec and Hilaria Baldwin will host the grand reopening of Planet Hollywood on Tuesday, Page Six has learned.

The invite-only party will feature a DJ set from Boy George and an appearance by rapper 50 Cent.

Alec and Hilaria star in the new TLC reality show, “The Baldwins,” with their seven children.

The Planet Hollywood party is one of the most talked-about in NYC in quite a while.

Robert Earl’s Hollywood-themed restaurant shuttered its Times Square location during COVID, and spent $17 million to reopen at 136 W. 42nd St.

Alec and Hilaria Baldwin will host the grand reopening of Planet Hollywood. WireImage
Boy George will DJ the invite-only bash. WireImage

Customers used to the old movie memorabilia are in for a change: “Almost every wall space, and on one of the two floors, the ceiling as well, are all just screens,” Earl previously told The Post.

“You can suddenly be inside a beautiful forest or an old cowboy town and Lil Nas X is playing. And then it goes over to Jelly Roll and then Taylor Swift.”

He further explained, “in the past we focused on the theatergoers coming from across the water and visitors to the city, and we weren’t targeting Manhattanites.”

Rapper 50 Cent will be a special guest. ExclusiveAccess.Net/Shutterstock
The famed restaurant is in a new location. Michael Nagle

The original concept for Planet Hollywood — which includes four restaurants and five resorts — was hatched in the late ’80s when Earl, who then owned the Hard Rock Café, was approached by Hollywood producers.

The flagship location famously opened in 1991 on West 57th Street, with backing from stars Sylvester Stallone, Arnold Schwarzenegger, Bruce Willis and Demi Moore.

The eatery’s movie memorabilia collection included items from “Rocky III” and “Terminator 2: Judgment Day,” among others.

Founder Robert Earl is behind the brand’s relaunch. Michael Nagle
The spot’s giant screens can visually transport diners. Michael Nagle

In 2000, it relocated to Times Square, at 1540 Broadway, but COVID shut the place.

The new location is above a Guy Fieri eatery, Chicken Guy!

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