By TechCrunch | Created at 2026-09-09 17:35:16 | Updated at 2026-09-09 18:43:40
1 hour ago
Image Credits:Apple10:26 AM PDT · September 9, 2026
Apple launched its latest Pro phones, the iPhone 18 Pro and the iPhone 18 Pro Max, today at its fall “Surprise and Shine” iPhone event. While the design of the phones remains the same as the earlier model, the upgraded cameras are the highlight of the new devices.
The new Pro series camera features a 48-megapixel camera with variable aperture, made with six thin blades. This system will likely improve low-light photography quality and speed.
The company is also debuting a striking new burgundy color, replacing the orange from the previous lineup.
Both phones are powered by Apple’s latest A20 Pro silicon and feature a newly designed vapor chamber for improved cooling. The company has also improved the battery with a better design. Apple also said the iPhone 18 Pro supports video playback of 36 hours, and the 18 Pro Max has 45 hours of playback capacity.
The company showed off the new Siri AI with contextual on-screen intelligence. It said the new Siri AI will support English in beta at launch with iOS 27 rollout this month, with French, Japanese, Korean, Portuguese, and Spanish support coming in October
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Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.
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