By The Rio Times | Created at 2026-08-06 07:31:46 | Updated at 2026-08-06 08:25:16
1 hour ago
Business: Mexico City
Key Facts
—Increase. Coca-Cola FEMSA is raising soda prices in Mexico by up to 5 pesos (about US$0.26) per unit.
—Cause. The move passes on a higher IEPS, Mexico’s excise tax on production and services, which covers sugary drinks.
—Who. Coca-Cola FEMSA is the largest Coca-Cola bottler by volume and a key player in the Mexican market.
—Consumer. The pass-through raises shelf prices for one of the country’s most widely consumed products.
—Policy. The IEPS on sweetened beverages is used both to raise revenue and to discourage sugar consumption.
Coca-Cola FEMSA is lifting soda prices in Mexico by as much as 5 pesos (about US$0.26) per unit, passing on a higher IEPS excise tax on sugary drinks to consumers.
A Price Increase of Up to 5 Pesos
Coca-Cola FEMSA is raising prices on its soft drinks in Mexico by up to 5 pesos (about US$0.26) per unit, according to the company’s pricing plans.
The size of the increase varies by product and format, but it applies to some of the most widely sold beverages in the country.
Passing On the IEPS
The main driver is a higher IEPS, the Impuesto Especial sobre Producción y Servicios, Mexico’s excise tax that applies to sugary drinks among other goods.
When the levy on sweetened beverages rises, bottlers typically pass at least part of the cost to consumers through higher shelf prices.
Live Company IntelligenceFomento Económico Mexicano S.A.B. de C.V — the full investor dossierInside: live share price, market cap, three-year financials, valuation, ESG and peer benchmarks — plus the latest Rio Times coverage.F
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Fomento Económico Mexicano
MX: FEMSAUBDFEMSAConsumer DefensiveBeverages – Brewers381,480 employees
Valuation & profitability
Market capMX$896.16B
Revenue (TTM)MX$872.84B
P / E ratio16.3
Profit margin3.6%
Return on equity14.8%
Price & risk
52-wk low
$149.9052-wk high
$235.35
Beta (volatility)0.18
200-day average$196.38
Revenue trend · 6y
20202025
Latest MX$840.95B
Ownership
Institutions23.7%
Shares outstanding2.02B
Dividend
No regular dividend — earnings reinvested for growth.
What Fomento Económico Mexicano does. Fomento Económico Mexicano, S.A.B. de C.V., through its subsidiaries, operates as a franchise bottler of Coca-Cola trademark beverages worldwide. The company operates through Coca-Cola FEMSA, Proximity Americas Division, Proximity Europe Division, Health Division, Fuel Division, and Others segments. It produces, markets, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica,…
Who Coca-Cola FEMSA Is
Coca-Cola FEMSA is the largest franchise bottler of Coca-Cola products by volume and a dominant force in Mexico’s beverage market.
Its pricing decisions therefore ripple across a large share of the country’s soft-drink sales.
The Impact on Consumers
For shoppers, the change means paying more for a staple purchase, at a time when household budgets remain sensitive to price moves.
How much demand softens will depend on the final increase per product and on competition across brands and formats.
Tax as Health Policy
Mexico’s tax on sugary drinks is designed to do two things at once: raise public revenue and discourage consumption of sweetened beverages linked to obesity and diabetes.
Higher prices are part of the mechanism through which the policy is intended to work, even as they add to consumer costs.
Sources: Coca-Cola FEMSA, Secretaría de Hacienda (SHCP), Reuters.
