Coke has just launched a new flavour – this time with a nostalgia twist

Coca-Cola is set to launch a new flavour, adding a nostalgic twist to its classic cola.

Hitting shelves in the US and Canada on February 10th, the new Orange cream drink will be available in both regular and zero sugar options.

The company says the blend of cola, orange, and vanilla flavours is a direct response to growing consumer demand for comforting, familiar tastes.

Orange cream, a classic flavour profile popularised by the 1937 Creamsicle ice cream bar, has seen a resurgence in recent years. From probiotic sodas like Olipop’s 2021 orange cream flavour to Carvel’s reintroduction of its Orange Dreamy Creamy ice cream last year, the nostalgic flavour is clearly having a moment. Even fast-food giant Wendy’s jumped on the trend with its Orange Dreamsicle Frosty last spring.

This isn’t Coca-Cola’s first move into flavour experimentation. The company’s 2022 Coca-Cola Creations initiative saw a series of limited-edition flavours, including coconut, strawberry, and even Oreo, released in eye-catching packaging. The Orange Cream flavour represents the latest attempt to engage consumers with new takes on the iconic Coca-Cola brand.

The company introduced raspberry-flavoured Coca-Cola Spiced last February, saying the offering would be a permanent addition to its lineup. But the company abruptly pulled Coca-Cola Spiced off the market in September, saying it would be replaced with a new flavour this year.

Coke said Coca-Cola Orange Cream won’t be a permanent flavour but would remain on sale at least through the first quarter of 2026.

In an interview last year, Coca-Cola’s North American marketing chief, Shakir Moin, said it used to take the company at least a year to develop a new product. But it's trying to move more quickly.

“Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market,” he said.

Earlier this month Coca-Cola presented Donald Trump with an inaugural Diet Coke bottle, becoming the latest company to fall in line with the new Trump era.

Trump Deputy Communications Director Margo Martin wrote on X on Tuesday night that Trump “received the first-ever Presidential Commemorative Inaugural Diet Coke bottle from the Chairman and CEO of Coca-Cola Company, James Quincey.”