Elon Musk roasts Jaguar following bizarre relaunch commercial

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Posted on 11/19/2024 2:20:47 PM PST by yesthatjallen

Tesla CEO Elon Musk didn’t hold back after watching Jaguar’s hallucinogenic relaunch commercial.

The ad, meant to mark a new chapter for the iconic British automaker, had many viewers wondering if Jaguar was selling cars or auditioning for a spot in a high-fashion runway show.

Musk’s dry humor shone through when he quipped on X (formerly Twitter), “Do you sell cars?”—a question that summed up the collective confusion.

Jaguar isn’t just looking for a comeback; it’s aiming for a full-on reincarnation. Part of Jaguar Land Rover’s (JLR) ambitious Reimagine strategy, the plan includes ditching the old and embracing an entirely battery-electric vehicle (BEV) lineup.

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