Mamdani’s influencer army includes teachers, TikTokkers, a self-proclaimed ‘dandy’ — and some don’t even live here

By New York Post (U.S.) | Created at 2026-09-02 23:21:23 | Updated at 2026-09-03 00:19:28 1 hour ago

Meet the socialist network.

Mayor Zohran Mamdani rode into Gracie Mansion on a social media wave — and he’s keeping his influencer friends close.

A bombshell Columbia Journalism Review study found that Mamdani’s administration maintains a secret Signal chat with roughly 200 influencers, where the terminally online creators get the inside scoop — or marching orders — from City Hall.

Public school teacher and influencer Sari Beth Rosenberg filming a video with Mayor Zohran Mamdani. Instagram/Sari Beth Rosenberg

Here’s a look at four influencers that CJR confirmed to be in the covert chat, along with others who were part of a group that spawned it.

Sari Beth Rosenberg

Public school teacher Sari Beth Rosenberg — who also works as a digital content strategist for the American Federation of Teachers — touts that she educates about “history behind the headlines” to more than 420,000 followers across several social media platforms.

Rosenberg, aka @saribethrose, is part of Mamdani’s group chat, telling CJR researchers that she views herself as providing information that’s no longer easily available as local news dwindles.

Rosenberg is in a group chat where about 200 online creators get talking points from the Mamdani administration. Instagram/Sari Beth Rosenberg

“A lot of people are too busy to seek out news about New York City but they might follow my content or someone else’s, and might engage with it more, so that it’s going to pop up on their feed more,” she told the researchers.

The outspoken educator, 51, on Wednesday posted an “EXCLUSIVE” interview with Mamdani and Schools Chancellor Kamar Samuels, giving them a platform to promote the admin’s one-year moratorium on generative AI in public schools.

Nile Berry

Nile Berry posts deep dives on the Big Apple’s future, real estate and economics to 109,000 followers on his @urbanexplained Instagram account.

Nile Berry interviewing Mamdani in a bus for a video on his popular @urbanexplained Instagram account. Nile Berry / Instagram

The influencer’s audience is primarily 25- to 40-year-old men who work in finance and real estate, the CJR study reported.

Berry, 34, also received direct access to Mamdani, posting he met with the mayor to discuss the administration’s “Block by Block” housing plan to build 200,000 housing units in the city.

But Berry claimed he’s not a mindless Mamdani booster, noting his criticism of the mayor’s city-run grocery store proposal and rollout of a pied-à-terre tax on luxury second homes.

Berry claimed in the group chat that he met with the mayor personally to discuss the “Block by Block” housing plan. Instagram/urbanexplained

“Sometimes I’m pro what the mayor’s up to, other times I’m outwardly critical of it,” he said. “To their credit they are holding on to people who are not always in alignment.”

Diego León

A former preschool teacher turned Bronx lifestyle creator, Diego León boasts nearly 46,000 Instagram followers for his @dandyinthebronx handle. His content typically combines menswear, Boogie Down businesses, travel, food and Pokémon.

Mamdani speaking with Diego León — a Bronx lifestyle influencer who goes by @dandyinthebronx on Instagram. Diego León / Instagram

But León, 40, also did a paid city Department of Sanitation promotion, according to the CJR report.

In an April 1 Facebook post he told his followers to vote in Mamdani’s “Municipal Madness” bracket for what New Yorkers most want cleaned up in the city.

“I’m voting to Clean up Illegal Dumping right here in Soundview,” he said on the video. “Every fix on the bracket is getting done eventually, but the winning neighborhood gets their project completed by the mayor himself by his 100th day in office.”

León seen at a Mamdani press conference in City Hall. Diego León / Instagram

The Soundview cleanup eventually won and Mamdani did show up — only to flake out and bounce 15 minutes after a photo op.

José Vilson 

José Vilson, an education activist and Columbia Teachers College adjunct, offers his thoughts on racial justice, politics and New York City to more than 12,000 Instagram followers on his @thejosevilson account.

Education activist José Vilson at Mamdani’s inauguration ceremony in January. Jose Vilson / Instagram
Vilson filmed a video with Mamdani in February from a classroom to promote the mayor’s universal childcare expansion. Instagram/thejosevilson

He told CJR researchers that Signal chat group members do not simply want to be associated with Mamdani but want to “ask good questions” because they care about the city — and maintained he has not been paid for his coverage.

In a February video promoting Mamdani’s universal childcare expansion, Vilson, 44, asked the mayor who his top 5 favorite rappers were.

Non-New Yorkers

The Creators4Zohran group that spawned the Signal group chat includes several influencers who aren’t even New Yorkers, but often fanboy and fangirl online over Mamdani.

Southern California resident Josh Greene, 26, boasts 460,000 followers for his @joshtheprogressive Instagram account.

California influencer Josh Greene is active in the Creators4Zohran group. Instagram/joshtheprogressive

Greene has history of getting paid for social media posts about politics, with The New York Times reporting at least seven candidates or aligned groups did so during the last campaign cycle — including about $21,500 from Tom Steyer’s California gubernatorial campaign.

At one point, he gushingly seemed to credit Mamdani for the New York Knicks’ NBA championship.

“Maybe the mayor’s success in New York had something to do with that,” he said.

Connecticut influencer Allie O’Brien frequently posts about Mamdani. TikTok/Allie O’Brien

Another out-of-state Creators4Zohran influencer is Allie O’Brien, a 25-year-old Connecticut resident who repeatedly praises Mamdani.

She recently called him “mayor of uncontrollable joy” in a worshipful social media post.

Hardcore ‘Creators4Zohran’

Mamdani superfan Alexis Williams, 25, called the Creators4Zohran group her “little family” in a post after the mayoral election.

Influencer Layla Taremi filming a video from the campaign trail with Mamdani. Instagram/laydayallday
Influencer Alexis Williams called the Creators4Zohran group her “little family.” Instagram/Alexis WIlliams

She boasted in a Jan. 8 post that she was “ready to serve new york city as a deputy press sec for culture partnerships and Black media.”

Fellow Mamdani devotee, Creators4Zohran group member and TikTokker Layla Taremi, 31, attended a cringeworthy Jan. 7 City Hall news conference for influencers.

She got a chance to ask the first question for Mamdani, but not before fawning, “I’ve had so much fun making content for you.”

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