Man in China obsessed with KOL spends US$550,000 on gifts, hopes she will call him ‘brother’

By South China Morning Post | Created at 2024-11-29 01:01:27 | Updated at 2024-11-29 03:49:55 2 hours ago
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A man in China became the target of ridicule on mainland social media after spending over 4 million yuan (US$550,000) on tipping a live-streaming anchor, all in a desperate attempt to hear her call him “brother”.

He resorted to eating plain steamed buns to survive amid his financial ruin.

The man, whose surname is Hong, hails from Ningbo in Zhejiang province in southeastern China.

Earlier this year, he developed an obsession with online live-streaming and began funnelling money into supporting a particular female anchor, whose identity remains undisclosed.

Initially, he drained his family’s savings, prompting them to restrict his access to funds.

Undeterred, Hong continued to exploit his position to finance his addiction.

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