McDonald’s Is the Latest Company to Roll back Diversity Goals

Four years after launching a push for more diversity in its ranks, McDonald’s is ending some of its diversity practices, citing a U.S. Supreme Court decision that outlawed affirmative action in college admissions.

McDonald’s is the latest big company to shift its tactics in the wake of the 2023 ruling and a conservative backlash against diversity, equity and inclusion programs. Walmart, John Deere, Harley-Davidson and others rolled back their DEI initiatives last year.

McDonald’s said Monday it will retire specific goals for achieving diversity at senior leadership levels. It also intends to end a program that encourages its suppliers to develop diversity training and to increase the number of minority group members represented within their own leadership ranks.

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McDonald’s, which has its headquarters in Chicago, rolled out a series of diversity initiatives in 2021 {snip}

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But McDonald’s said Monday that the “shifting legal landscape” after the Supreme Court decision and the actions of other corporations caused it to take a hard look at its own policies.

A shifting political landscape may also have played a role. President-elect Donald Trump is a vocal opponent of diversity, equity and inclusion programs. {snip}

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In an open letter to employees and franchisees, McDonald’s senior leadership team said it remains committed to inclusion and believes a diverse workforce is a competitive advantage. The company said 30% of its U.S. leaders are members of underrepresented groups, up from 29% in 2021. McDonald’s previously committed to reaching 35% by the end of this year.

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McDonald’s said it would continue to support efforts that ensure a diverse base of employees, suppliers and franchisees, but its diversity team will now be referred to as the Global Inclusion Team. The company said it would also continue to report its demographic information.

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