By South China Morning Post | Created at 2025-03-10 23:16:37 | Updated at 2025-03-11 03:06:10
3 hours ago
By Park Jin-hai
The “Daechi mom”, a figure obsessed with her child’s education, has become a cultural phenomenon in Korean media.
A seven-year-old preschooler effortlessly converses with native English speakers and aces math tests that stump even Seoul National University undergraduates.
This extraordinary child is the product of a Daechi mom, described as a woman sporting a high-end down jacket and a coveted designer bag, who shuttles children between after-school academies in the posh Daechi-dong of Gangnam district in southern Seoul, known as the mecca of private academies called hagwon.
Comedian Lee Su-ji parodies this Daechi mom on her YouTube channel Hot Issue Ji. Lee has turned the character into an overnight sensation, igniting a cultural firestorm.
