Meta Launches AI Assistant That Can Write Emails, Make Purchases

By The Epoch Times | Created at 2026-09-10 23:46:34 | Updated at 2026-09-11 01:12:14 1 hour ago

Meta launched a personal artificial intelligence (AI) assistant called Muse on Sept. 8. The AI tool is available to people 18 and over, who can use it for day-to-day tasks such as scheduling, shopping, and emailing.

The parent company of Instagram and Facebook said in a blog post that it built Muse to be a “safe, secure, private, and widely available personal AI agent” that can assist people in turning “long-term goals into action plans.”

Muse is currently only available in the United States and has a free version as well as two subscription options, according to Meta.

The free-to-use version has a usage limit, and users who want more access must either upgrade to a paid version or wait for the free usage limit to refresh before using the AI tool again.

Meta stated: “Once a person shares a goal with Muse, it helps them develop a personalized plan and coordinate their time and resources, then advances the work on its own. It can open a browser, fill out forms, and negotiate on their behalf.”

Users can message the AI agent either through WhatsApp or in a separate app called Muse. The tool can then complete tasks such as sending an email, booking travel, filling out forms, or personalizing plans.

Even after a user closes the app, Muse will continue to work on tasks that require more time to complete. The AI agent then “comes back when something changes or when it needs approval,” such as before sending an email or finalizing a purchase.

Meta said that Muse was built with safety and privacy features.

The company said that one security feature includes every user having his or her own isolated Linux Virtual Machine—a computer that runs a Linux operating system inside an isolated environment. This is where the AI agent exists and where data is stored.

This means Muse cannot directly access a person’s API keys or third-party login credentials kept outside the Linux Virtual Machine, according to Meta.

Sensitive data in emails—such as one-time passcodes, login links, and password reset links—are also filtered out so the AI tool cannot access them, the company said.

Another safety feature is that Muse only interacts with snapshots of web pages instead of the raw JavaScript, protecting against malicious code, Meta said. Additionally, users can directly see what Muse is doing in a web browser, pause the AI, and take over at any time.

Some people have already started testing the AI tool and shared their thoughts on X.

“So far, it is truly astounding how quickly all of this is changing,” wrote Jesse Middleton, a venture capitalist. “It’s fast. And the little browser preview is neat.”

“It feels lightning quick, and I think the selling point for me is the personal AI assistant feels better and more organized in an application,” wrote Bryce Johnson, an angel investor. “Every AI assistant agent should pivot to having its own native iPhone app.”

Other people were more skeptical about Muse.

Kai Milstein, an entrepreneur, wrote: “Meta’s pitch is that Muse runs in a lockdown environment. The lockdown is the same shape as every other agent sandbox that’s failed the same way this year—the agent doesn’t need to escape the pot. It just needs the pot to have your bank login in it.”

A spokesperson for Meta told The Epoch Times in an email that the team behind the AI tool “built safety into Muse,” and referred to a published blog post on security features for further information. Muse runs on the “principle of least privilege” and cannot see API keys or passwords on the user’s device, according to the blog.

Meta CEO Mark Zuckerberg outlined his vision for AI, including personal AI assistants, in an essay published online on Aug. 10.

“Everyone will have an exceptionally capable personal agent that understands you, your goals, and everything you care about,” Zuckerberg wrote. “Your agent will work 24/7 on your behalf to improve your relationships, health, career, finances, home management, hobbies, and more. It will free up time for the things you enjoy, and help you accomplish more than you could otherwise.”

After the launch of Muse on Sept. 8, Meta stock jumped 6 percent by the afternoon of Sept. 9.

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