Perplexity’s AI search engine can now buy products for you

Perplexity is rolling out a new feature that will let Pro subscribers purchase a product without leaving its AI search engine. When searching for a product using Perplexity, Pro members based in the US can now choose a “Buy with Pro” button that will automatically order the product using saved shipping and billing information.

Perplexity says all products purchased through Buy with Pro come with free shipping. For products that don’t support Buy with Pro, Perplexity will redirect users to the merchant’s website to complete their purchase.

When asked whether Perplexity gets any kickback from sales made through its Buy with Pro button, Perplexity spokesperson Sara Platnick said, “As of now, we do not,” adding that “there’s no commercial element” to the feature.

Users who aren’t subscribed to Perplexity’s $20 / month Pro option will still see other updated AI shopping features, including new product cards that will appear for product-related searches. For users in the US, these cards show a product image and its price, along with AI-written summaries of key features and reviews.

Perplexity is also launching a new AI-powered “Snap to Shop” search tool that will let all users take a picture of a product and ask questions about it, similar to Google Lens. This feature will only be available to Pro users at launch. Perplexity also already lets Pro users make visual searches unrelated to shopping.

It seems that Perplexity is looking to expand shopping tools for merchants as well. The company is rolling out a new merchant program that will give sellers “insights into search and shopping trends that surface their products.” It also increases the chance that Perplexity will recommend their products.