By South China Morning Post | Created at 2024-11-17 17:08:47 | Updated at 2024-11-17 19:47:31
2 hours ago
Hong Kong-based biotechnology start-up Prenetics and UK football star David Beckham have officially launched their health and wellness brand IM8.
The brand will introduce two new premium products, Daily Ultimate Essentials and Daily Ultimate Longevity, in its online store with shipping to 31 countries, including Hong Kong, the US, UK and Singapore.
“I’m incredibly proud of what we’ve created with IM8”, according to a statement by Beckham, who announced his “strategic” investment in Prenetics in July, adding that he was using the products himself which have had “positive impacts” on his life. “We’re harnessing the best of science and innovation, helping people everywhere take charge of their health and wellness.”
IM8 will focus on “cutting-edge” consumer health products, according to Nasdaq-listed Prenetics.
IM8 Daily Ultimate Essentials is an all-in-one-flavoured powder that works as a comprehensive daily nutrient supplement, including 16 daily supplements that supports heart health, and supports the joints and muscles. IM8 Daily Ultimate Longevity is a one-a-day capsule aimed to target cellular rejuvenation and healthy ageing.
The global health supplement industry is projected to grow from US$167.5 billion in 2023 to US$239.4 billion by 2028, according to data research company Markets and Markets. Factors driving this trend include increasing ageing populations globally.
