As Americans prepare for midterm decisions, the White House is sending out Vice President JD Vance to help.
Vance has become the administration’s principal voice, helping explain its argument to the American people. President Donald Trump is in no way receding from the spotlight; Vance is simply being nominated as the closer.
His job is to calm a very agitated base who are staring down rising grocery bills, housing costs, and wage pressures made worse by the Iran War. Vance’s usefulness here is that he doesn’t pretend that these issues aren’t real. He actively acknowledges the problems facing everyday families, while arguing that the work the Trump administration undertook in 2024 is incomplete. If voters walk away in November, they will be handing power over to the same coalition that opened the border, treated illegal and legal immigration as a cheap staffing pipeline, and looked away while public programs were looted.
For obvious reasons, Vance has chosen the harder path. Admitting there is still a problem to fix can be seen as the administration either not doing enough in the two years voters gave them or not being capable of righting the ship. But it is a more honest view of the landscape, and Vance seems hopeful the base has been waiting to hear it.
That was on display Tuesday on Vince Coglianese’s The VINCE show. The Vice President sat down with Coglianese, the Daily Caller’s editorial director, to discuss everything from immigration and fraud to the problems in the U.S. Senate. Vance talked about the war-gaming going on in the White House between him, the president, and other officials over how to make the Senate work for the people who sent them there. It was interesting because despite it being an election year, he didn’t offer the usual process talk. Vance actually named senators who were the problem and explained why those Republicans effectively prevent the White House from controlling the floor.
That is how you talk to people who already voted for you once and are now wondering whether that vote mattered or was worth it. Americans are exhausted by the lies, the deflections, or the cover they give other Republicans who are preventing the work they want done. A losing mentality is telling these voters their problems are imagined. You tell them the administration sees the same pressure they feel, that some of it is inherited, that some of it is unfinished business inside the Republican Party itself, and that the remedy is not a Democratic Congress with a license to freeze the whole project. (Sign up for Mary Rooke’s weekly newsletter here!)
Vance is effective because he speaks the base’s language. If one issue separates a coalition that wants a country from one that wants a labor market, it is immigration in all its forms. Vance is one of the only members of the Trump administration who has accurately labeled the H-1B visa program as cheap foreign labor used to replace American workers.
In the video the vice president’s office posted Sunday, he said that the H-1B program “should not exist to replace American workers with low-wage foreigners.” It should exist, if it exists at all, “to enrich the American economy.”
For a generation, corporate America has used a supposed worker-shortage story as cover to substitute entire sectors of the U.S. workforce. When you take a closer look, what you find is that companies claim they can’t find talent in the U.S., so they file for thousands of visas, but only after those same companies cut thousands of Americans.
Vance telling voters he believes what they’ve seen and that it is a problem deserving the administration’s attention is far more useful politically to Trump than a White House economic adviser spewing drivel about how important “high-skilled immigration” is to the nation. Americans in tech, accounting, engineering, and IT have watched the original adjective of H-1B visas get stretched until it meant whoever would take less money to work the same job. They have watched recent graduates unsuccessfully hunt for jobs while companies claimed there was a labor emergency.
Vice President Vance on the Trump Administration's H1B visa reforms:
"The H-1B should not exist to replace American workers with low-wage foreigners. It should exist to enrich the American economy." pic.twitter.com/7bunZ97u5Z
Trump isn’t just using Vance to sell Americans on the administration. Vance has led the fraud task force, which has reportedly uncovered about $250 billion in fraud since January. He’s given Trump and Republicans the opportunity to show Americans that this administration understands that their taxes have been wasted and abused, but their policies fight back. It tells them at least one person in Washington is willing to hunt the people who stole from them. And that person is a Republican working in the Trump administration.
The danger is that saying the $250 billion number feels too big to be real. Americans feel economic pressure everywhere, and that amount of money is not something they would ever deal with. But Vance can stand in front of a fake hospice, daycare, insurance enrollment business and make that theft tangible.
But arguably his best work comes when he speaks to the coalition about why it’s important, despite their disappointment, to keep supporting. Once again, he doesn’t pretend that the Trump administration has a perfect record. He recognizes moments when they veer off course, but he asks voters not to give up the hard work of keeping the administration in line. By doing this, he brings voters into the decision-making process, giving them a place in a room they are typically barred from entering.
This is where political consultants and their politicians often get it wrong. They want either triumphalism or apology. He is offering the American people a third option. One where they don’t have to give up their power to a side that will never extend them the same opportunity. (ROOKE: New Republican Midterm Ad Betrays GOP’s Critical Voting Bloc)
Vance has moved to the front of the stage because, as the party heads into November, the coalition needs someone who can stand in a long interview and speak their language. That is what Vance has been doing and why he is the administration’s best communicator right now. He doesn’t pretend the record looks perfect, but he gives them a reason to stay on their side.
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