By GB News (World News) | Created at 2025-01-13 11:42:55 | Updated at 2025-01-13 16:41:20
5 hours ago
Sainsbury's has announced a major shift away from plastic packaging for its twin-pack avocados, introducing paper-based alternatives that will save 20.2 million pieces of plastic annually once fully implemented.
The supermarket chain is launching the initiative as part of its ongoing commitment to reduce plastic waste across its product range.
The initial trial is taking place across 77 Sainsbury's supermarkets, where customers can now purchase Ripe & Ready Avocados twin packs in the new packaging.
The plastic-free solution combines paper with bamboo netting and is fully recyclable kerbside.
Once rolled out across all stores, the change should save 20.2 million pieces of plastic annually
Sainsbury's
A wider rollout is expected later this year, both in-store and online.
Director of product and innovation at Sainsbury's, Claire Hughes, said: "Switching to paper packaging across our Ripe & Ready Avocados twin pack is one of the many steps we are taking to fulfil our commitment towards a greener future.
"The initiative reflects our continuous efforts to help develop more sustainable and innovative packaging solutions and we're excited for our customers to try out the new packaging in-store."
As part of the launch, customers can purchase the new twin-pack avocados at a special Nectar Prices promotion.
The packs are available for £1.35 with a Nectar card until January 25, offering a 30p saving compared to the regular price of £1.65.
The initiative is part of Sainsbury's broader plastic reduction strategy, which has seen several successful transitions across product lines.
Last year, the retailer switched from plastic to cardboard punnets for its Taste the Difference berries and cherries, which will help the retailer save over 160 tonnes of plastic annually.
The change to cardboard mushroom punnets has eliminated 775 tonnes of plastic yearly, while paper packaging for kitchen and toilet rolls has cut 485 tonnes.
The supermarket aims to develop 'more sustainable and innovative packaging solutions'
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Sainsbury's has also introduced its Good to Know logo to help shoppers identify products with improved packaging.
The new logo aims to make it easier for customers to spot items with reduced plastic packaging and understand the retailer's broader work in sustainability, animal welfare and community support.
Recently, Asda and Sainsbury's recalled bread rolls, warning that a packaging error could cause a "health risk".
In other supermarket news, Marks & Spencer has introduced four café items that promise to be "totally mouth-watering".
