Shruti Dube Appointed as Meta’s UK Country Director

Shruti Dube has been appointed as the UK Country Director at Meta and will officially take on her new role from March 2025. This follows Derya Matras recently moving into her new role as Vice President for Europe, the Middle East and Africa. 

Shruti has been a key part of Meta’s EMEA team for nearly a decade, holding leadership roles including Group Vertical Director for the UK and Ireland and most recently EMEA Sales Strategy & Operations Director. Prior to Meta, she worked at McKinsey & Company and Sequoia Capital, focusing on strategy, innovation, and venture capital in the tech industry. She holds an MBA with High Distinction from Harvard Business School and a dual degree in Computer Science and Engineering from the Indian Institute of Technology.

“We’re delighted to have Shruti Dube leading our UK business. Her wealth of experience and strategic vision will be instrumental in driving growth and deepening our partnerships across one of our key markets.”

– Derya Matras, Vice President EMEA at Meta

“I’m honoured to step into the role of UK Country Director at Meta. The UK is at the forefront of digital innovation, and I’m excited to work with our incredible teams and partners to drive positive impact for people and businesses across the country.”

– Shruti Dube, Meta UK Country Director