By Daily Mail (U.S.) | Created at 2026-06-12 03:12:53 | Updated at 2026-06-14 05:41:50
2 days ago
Starbucks is brewing up a sweet surprise this summer, but some customers might have to wait before they can get a taste.
Years after the smores Frappuccino went missing from menus, the iconic item is back for a limited time.
The frozen beverage, inspired by the classic campfire treat, is making a comeback following popular demand from both customers and baristas.
Starbucks announced that the smores Frappuccino will return alongside a new smores cold brew with marshmallow cold foam, giving fans even more ways to enjoy the nostalgic flavor combination.
Starbucks rewards members will get early access to the drinks on June 30 before they launch to all shoppers on July 1.
The coffee chain originally posted the announcement on Instagram, sharing that 'this is just the beginning.' It received thousands of likes, with customers sharing their excitement for the beloved menu item's grand return.
'This is my Roman Empire,' one social media user wrote, while another said: 'I have been praying and hoping you would bring it back. Please bring it back every summer.'
'You need to keep it forever,' another fans added. 'One of my absolute favorites.'
Starbucks is one of the world's largest coffee chains, also selling refreshers and their signature frappuccinos
The new Starbucks frappuccino is a 'rich blend of vanilla syrup, coffee, milk and ice poured over a layer of marshmallow flavored whipped cream and milk chocolate sauce'
Starbucks CEO Brian Niccol announced the 'Back to Starbucks' campaign last year
The return of the smores Frappuccino is part of Starbucks' latest summer lineup, with the company describing the season as 'a summer for the fans.'
On July 14, Starbucks is adding new 'blended' energy refreshers to its menu, including the blended mango dragon fruit lemonade energy refresher and blended mango strawberry lemonade energy refresher.
For people who need a jolt of something extra with their pink drink, there will be a blended pink energy drink available.
A blended matcha lemonade joins Starbucks for a limited-time, offering a slushy twist of their iconic iced matcha latte.
On July 7, the chain is also debuting a pink drink-esque line of merchandise, from an oversized key chain to hair clips to a belt bag.
But the smores Frappuccino's comeback arrives a whopping six years after it last appeared on the chain's menus, making it one of the most anticipated beverage returns for longtime customers.
Starbucks has faced mounting pressure as the coffee competition heats up. Chinese chains Luckin Coffee and Mixue both recently touched down in the United States, offering Americans refreshments for far lower prices.
Mixue Ice Cream & Tea is already bigger than Dunkin and Starbucks by sheer store count, boasting more than 47,000 locations globally.
Starbucks frappuccinos are a trademarked line of icy, blended drinks sometimes topped with whipped cream
Last month, Starbucks announced it would lay off another 300 US corporate employees and shutter some regional support offices.
As of September 28, 2025, Starbucks employed roughly 9,000 US-based nonretail workers and another 5,000 international employees in regional support operations roles, according to a regulatory filing.
During CEO Brian Niccol’s tenure, Starbucks has launched an aggressive turnaround effort aimed at reviving its US business after sales weakened amid rising competition and more budget-conscious consumers pulling back on spending.
Under the restructuring push, Starbucks has worked to improve cafe operations, introduce trendy new menu items, bring seating back to stores and increase staffing levels across its coffeehouses.
