By Free Republic | Created at 2024-11-21 13:07:58 | Updated at 2024-11-21 18:34:01
5 hours ago
The American marketing guru who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with Scottish husband and their cockapoo Mia boasted of British car icon's 'transformative journey'
UK Daily Mail ^ | November 21, 2024 | James Fielding and Jon Brady
Posted on 11/21/2024 4:57:14 AM PST by C19fan
This is the self-styled marketing guru who masterminded the 'woke' rebranding of the iconic Jaguar car which has sparked furious reaction and ridicule around the world, MailOnline can reveal.
Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic British car company.
Originally from the USA, Pietrosanti lives in a £975,000 house in Milton Keynes with his Scottish husband Paul, who he has been with for 12 years, and cockapoo Mia.
(Excerpt) Read more at dailymail.co.uk ...
TOPICS: Business/Economy; Society
KEYWORDS: fags; jaguar; woke
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Looking forward to Jaguar becoming the Bud Light of luxury cars. Am I surprised a woke faggot decided to take a sledge hammer to an icon British brand..no.
1 posted on 11/21/2024 4:57:14 AM PST by C19fan
To: C19fan
I thought it was owned by Indian, Tata motors.
2 posted on 11/21/2024 5:00:11 AM PST by HYPOCRACY (Democracy is dead. Long live the Republic!)
To: HYPOCRACY
Just checked. It is owned by Tata. British my ass.
3 posted on 11/21/2024 5:02:15 AM PST by HYPOCRACY (Democracy is dead. Long live the Republic!)
To: C19fan
4 posted on 11/21/2024 5:02:17 AM PST by exnavy
To: HYPOCRACY
For sure another graduate from HARVARD.
5 posted on 11/21/2024 5:03:58 AM PST by rovenstinez
6 posted on 11/21/2024 5:04:19 AM PST by JonPreston ( ✌ ☮️ )
To: C19fan
It has happened a million times, and it will happen a million more. Company executives, many of whom came up in sales, don’t trust their own common sense and fear that they aren’t building the brand well enough, and they let big talking shyster and hucksters come in and sell them on the idea that change is good.
7 posted on 11/21/2024 5:05:16 AM PST by z3n (Kakistocracy)
To: C19fan
The only thing that can save Jaguar is to remake the XJ6 and the E-type - but without the myriad reliability problems. I’d purchase those and love them. I hope that they realize that woke is always broke and that they take the woke sickos and throw them such that they land where they can learn about true evil - Iran.
8 posted on 11/21/2024 5:05:54 AM PST by Da Coyote (H)
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