By Daily Mail (U.S.) | Created at 2024-10-23 15:29:55 | Updated at 2024-10-23 18:02:17
2 hours ago
Ashley Graham has become the latest in a whole slew of celebrities to back a wellness-focused non-alcoholic drink, joining Blake Lively, Bella Hadid, Katy Perry, and more.
The stunning supermodel, 36, shared a video with her 1.9 million TikTok followers on October 7 showcasing her brand new beverage of choice.
'Finding my calm in the middle of Paris Fashion Week, thanks to Trip,' Ashley captioned the TikTok.
Ashley was running thirty minutes late to the Vaillant show in Paris while sipping the calming cocktail from Trip Drinks, which created a collaboration with Calm, the mental health company and meditation app that features celebrities on its platform.
Many stars are giving up alcohol or simply swapping their drink of choice for more wellness-focused options, as well as investing in them.
Ashley Graham, 36, is the latest in a whole slew of celebrities to back a wellness-focused non-alcoholic drink, joining Blake Lively, Bella Hadid, Katy Perry, and more
In the TikTok video, the Victoria's Secret model went about her busy Paris Fashion Week while sipping the canned beverage
The limited-edition drink is calling itself 'canned calm,' and its aim is to to bring mindfulness to a new audience
In the video, the Victoria's Secret model went about her busy Paris Fashion Week while sipping the canned drink.
The mom of three sons switched into a black mesh dress, sat front row, was snapped by paparazzi with pal Barbara Palvin, and relaxed in her luxurious hotel room at the 5-star Shangri-La Paris - all with her booze-free beverage.
The limited-edition drink, which Ashley is an ambassador for, is calling itself 'canned calm,' and its aim is to to bring mindfulness to a new audience.
Every customer who purchases the blend can receive a three-month complimentary Calm Premium membership, which is usually valued at $45.
The Calm app gives listeners access to a vast library of meditation and sleep stories from celebrity voices like Harry Styles and Camila Cabello.
Calm's buzzy drink collab, which contains Lion's Mane, Magnesium, Ashwagandha, and other calming ingredients, is available at A-list beloved spots like Soho House, Erewhon, and more.
The 29-calorie cans come in Raspberry Orange Blossom, Cucumber Mint, Elderflower Mint, Peach, Ginger, and Blood Orange Rosemary.
'I partnered with TRIP because they’re redefining what it means to find calm. The flavor is exquisite and I love the functionality. The ingredients are elite in the perfect kind of way – they really nailed it,' Ashley said.
Paul Wesley is another fan of Trip - and he's not the only celebrity who's investing in a non-alcoholic brand (although The Vampire Diaries star is also an investor in his own liquor brand, Brother's Bond Bourbon).
Ashley stunned during Paris Fashion Week in September, putting her curves on display while she hit shows
Katy Perry, Kylie Minogue, and Blake Lively have all embraced their own booze-free brands
Blake Lively, who's a noted teetotaler, launched Betty Buzz, a popular brand of sparkling soft drinks.
However, the Gossip Girl alum caused quite a stir when she announced the brand would also release alcoholic drinks in 2023, as she doesn't drink alcohol.
Katy Perry launched a line of sparkling non-alcoholic aperitifs named De Soi, which are a 'health-conscious alternative to alcoholic beverages.'
Meanwhile, pop star Kylie Minogue offers a range of wines and prosecco, which also includes a non-alcoholic option.
Bella Hadid is another brand founder, and has been open about switching out alcohol for products from her Kin Euphorics beverage line, which is made using adaptogens, nootropics, and botanicals.
Since it was founded by husband and wife duo Dan and Liv, Trip has been on a mission to help people find their calm, with the drink expanding its presence across Europe and the US.
