By Primer Magazine | Created at 2026-09-22 19:30:01 | Updated at 2026-09-24 22:20:41
2 days ago
Your new go-to casual shirt for summer.
A faithful fatigue silhouette in thick 100% cotton, marked down from $24.
An easy, sophisticated combo that won't weigh you down in the dregs of summer.
The funny thing about confidence is that it's only a feeling -- meaning people only know that you're not feeling confident if you SHOW them you're not feeling confident. Take control of these three ... [more]
A tool for deciding anything for the man trying to do everything.
Before you toss them out in favor of a new pair, try this easy method for cleaning white sneakers.
Antiperspirant was only ever guarding two spots about the size of a coaster. Your back and chest never got the memo.
Boots and blankets, sure, but also aviators, ballcaps, and cologne, across every price point, from factories and workshops in twenty-six states.
Nearly 30 are at their lowest price of the year or longer.
A calculator and field guide to when the math actually helps, when it’s just flattering you into a purchase, and what gets lost when style becomes a spreadsheet.
We sorted through the sales and pulled only the menswear and warm-weather gear we'd spend our own money on. Here's what's actually worth it.
Shown here at two price points, a summer outfit that uses layers and pants and still feels comfortable, effortless, and decided. The kind of look you can throw on for a Sunday lunch, an iced coffee ... [more]
