By The Daily Caller (U.S.) | Created at 2026-09-09 19:58:10 | Updated at 2026-09-25 04:09:27
2 weeks ago
Sydney Sweeney stripped down in a provocative new ad campaign for sports prediction market Novig.
“Think you know sports? Prove it!” Sweeney said in the opening scene of the risqué ad.
The camera slowly panned out to reveal the “Euphoria” star was using two very strategically placed footballs to cover her breasts.
“Novig is … just sports,” Sweeney said.
She went on to strike a series of sultry, completely nude poses, using sports equipment to cover herself.
“So they wanted a show,” Sweeney said as the ad cut to her perched atop a basketball hoop, spinning a ball on her finger while the net and her long hair shielded her body.
The closest she came to being clothed was an underwear shot taken from behind.
Sweeney straddled a bench while covering her breasts with a football, and used a tennis racket carefully placed over her exposed butt.
She told fans that Novig was “just sports,” with no talk of “wars” and “no politics.”
She then concealed her nipple while speaking over her shoulder, “Just you, your takes, and sports” — before walking off camera. (RELATED: Video Shows Sydney Sweeney Climbing Hollywood Sign, Dangling Bras)
TMZ reported that Sweeney is a strategic partner and equity holder in the new sports betting app and prediction market. Her stake in the company was not disclosed.
The campaign marks Novig’s first national ad campaign.
