By Mashable | Created at 2026-09-30 15:36:06 | Updated at 2026-10-01 21:16:53
1 day ago
If your holiday list is Amazon-heavy, there's no need to wait until Black Friday to score deals.
By
Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.
on September 30, 2026
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If you're already thinking about holiday shopping and sorting out your budget for the season, Amazon's Prime Big Deal Days sale is for you. Back for its fifth year in a row in 2026, October Prime Day is another Prime-exclusive event that falls in the sweet spot between actual Prime Day in the summer and Amazon's Black Friday event (which will be here before you know it).
For those already antsy about their Black Friday haul this year, the October Prime Day event presents a perfect opportunity to snag a bunch of your Amazon stuff early — and at a discount. It's easy to get your wires crossed when it comes to the sale's actual kickoff, especially with so many deals already live, but we've got you covered with the full schedule, plus any other details you might need to know.
What time does Prime Big Deal Days 2026 start?
Considering the fall event is commonly referred to as "October Prime Day" (possibly more so than its legitimate name), you've probably gathered that it's in October. Amazon's Prime Big Deal Days 2026 will start on Tuesday, Oct. 6, at 3:01 a.m. ET (12:01 a.m. PT). Let the countdown begin.
The deals run for two full days, with new deals dropping as often as every five minutes throughout the event. While most deals that go live on the first day typically hang around through the second, some are time-sensitive, like lightning deals that have been fully claimed or a viral item that has sold out.
When does October Prime Day 2026 end?
The 48-hour Prime Big Deal Days shopping period officially closes at 3:01 a.m. ET on Oct. 8 (11:59 p.m. PT on Oct. 7), but some deals will likely linger for days (weeks, even) after. But again, if you're in the market for a very specific hot ticket item, we recommend grabbing it as soon as you see it on sale.
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What are the best October Prime Day deals this year?
Like the flagship Prime Day sale in July, Prime Big Deal Days is a great time to buy things like Apple products, TVs, noise-cancelling headphones, and of course, Amazon's own devices like Echos and Fire tablets (fingers crossed for some Kindle deals as well). But just because something is on sale doesn't mean you have to buy it — it also doesn't mean every deal is a true steal. Don't be afraid to check price-tracker tools like camelcamelcamel to get some insight. Or, just let us do the work for you.
Follow along in Mashable's Prime Day hub, where we sort out all of the best deals in every category and highlight what's worth adding to your cart in real time. If you're ready to get your shopping started already, our team has gathered some impressive early discounts worth checking out.
Deals we've already seen ahead of Prime Big Deal Days:
Best Prime-exclusive deal
$0.99/month + free $20 credit with Prime (save $32)
Frequently Asked Questions
Only Prime members get access to the full fleet of deals for any Prime event, so if you're not signed up, you won't get the best savings. Fortunately, starting a membership is extremely easy (and potentially free, if you haven't used your trial yet), so you definitely still have time to get in on the action.
If you don't want to sign up for Prime, you can shop similar deals at competing sales from other big retailers like Walmart, Best Buy, or Target.
Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.
Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.
When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.
